Everything You Need
To Build and Sell a Profitable
Live Cohort from Scratch

A letter from Matt...

After Generating $2.5M+ in Cohort Revenue With 92% Profit Margins — Starting From a 4,000-Person Email List — I'm Revealing The Exact System To Launch Your First Cohort to $30K–$100K+ in 30 Days

If you make money from content in any form, you're feeling this:

You are not alone.There is a massive shift happening right now...

AI is killing the traditional content monetization playbook.

Customers are choosing LLMs like Claude and ChatGPT INSTEAD of buying your premium content.The promise of AI is huge — it will answer questions instantly, teach you anything, and do the work for you with skills, workflows, and agents.And here's what most founders miss...Even if AI answers are bad, people still choose it over buying your stuff.The promise of free, instant knowledge is enough to kill the sale. Your prospects don't have to be right to stop buying from you.The truth is:The market for paid content products — courses, digital products, memberships — is shrinking fast.And if your business is built on selling information, training, or knowledge…Your sales will keep declining as AI advances.This gets worse before it gets better.Most founders respond by doubling down on what used to work.They launch a new offer. Publish more content. Run more ads.All of that keeps you stuck because your business model is broken.Here's why:

You built a one-category business.

Every content monetization method falls into one or more of these 4 categories:

Content is information — articles, courses, ebooks, podcasts, videos, newsletters, digital products.Anything that transfers knowledge.Community is people — private groups, memberships, peer networks, and any environment where your audience connects with each other.Experience is presence and action — live events, workshops, conferences, and anything that brings people together to achieve or experience something together.Implementation is execution — coaching, consulting, systems, and tools that actually do the work for your customer.

Single-category products are the easiest to create.

They're also the easiest to kill.If everything you sell falls into one category, your business is fragile. High churn. Low margins. Zero defensibility.A pure course is just Content. Price ceiling? Maybe $499.An agency is pure Implementation. It's good now, but AI agents are turning this into a race to the bottom.A Slack channel that's just community. Difficult to nurture and grow. One bad apple can spoil the entire experience.And here's one most people don't see coming…About 1 in 8 U.S. adults — and growing — now take GLP-1 drugs.These drugs don't just kill food cravings.They kill impulse buying. For millions of people, your info product was the impulse buy.That buyer is gone now....so what can you do?

The Overlap Effect

The businesses thriving right now do one thing the struggling ones don't.They stack two, three, or all four categories into a single product.This is what I call the Overlap Effect.The more categories your product touches, the more valuable it becomes. You can charge more. It's harder for competitors to replicate. And it's more resistant to disruption from AI.Each layer of overlap compounds the value. It doesn't just add to it.Here's a simple example:An ebook is pure Content. Price ceiling: $29–$49.But take that same material — the same information — and add:

Now you can charge $2,000–$5,000.And get more customers because the offer is stronger.AI can generate content.But AI CAN'T build a trusted community, create a live experience, and hold someone accountable to finish the work — all at the same time.Every overlap you add increases retention, customer satisfaction, and lifetime value. While making your business impossible to replicate.The most successful media businesses in 2026 won't be the ones with the biggest audiences. They'll be the ones with the most overlap.

The one offer format that gets stronger as AI rises

The solution is simple but not easy:Sell something AI can't deliver. Something competitors can't copy.An offer format that combines content, community, experience, and implementation into ONE product.I've discovered the one offer format that gets stronger as AI rises — while everything else gets weaker.It's been around for 100+ years. Hundreds of millions of people have gone through programs built on it. And AI can never replicate it.Yet almost no one is talking about this.And no — it's not DFY services or 1-on-1 coaching. Those are time-intensive, margin-destroying, and impossible to scale.I've personally used this format to:

This little-known offer format has provided more take-home income for me than anything I've ever done.And I've tested many business models — agency, conference, online courses, sponsorships, affiliate, and more.Everything combined has done $6M+ in revenue over the past 3 years.But when it comes to profits, nothing comes close to this.

Now, I'm sharing the entire playbook.

Here's my story...In January 2024, I launched my first live cohort — Write, Grow, Sell — to a 4,000-person email list.I didn't have hundreds of testimonials. I didn't have a massive audience. I had a clear offer, a 30-day launch plan, and a willingness to show up live.In 30 days, it generated $105,637.Seven cohorts later, that single product format has generated $2.5M+ in revenue with 92% profit margins and a 91 NPS.My students saw the math. $1,999 × 100 students = $200,000. One launch. 5 weeks. 92% margins. No agency, no team, no inventory, no ads required.They asked me to teach them how I built it.That's why I created Craft Your Cohort.

I've now run 7 cohorts.I've made every mistake and figured out what actually works.I know the offer design, pricing, sales page structure, email sequences, webinar system, and delivery format that makes cohorts sell out — every time.

Craft Your Cohort reveals all of it.

It's the product of 2+ years, 7 cohort launches, $2.5M+ in revenue, 1,500+ paying customers, and thousands of hours of real-world iteration.There's nothing on the market like this.There's no one with my experience teaching this.So if you're done watching your sales decline while AI eats your market...If you want to build a product that sits at the overlap of content, community, experience, and implementation — the one place AI can't follow...If you want to charge $1,000–$5,000 for a 2-4-week program that customers actually complete...If you want $30K–$100K+ in your first 30 days, with 80–90% profit margins...Craft Your Cohort is for you.Click below to enroll before the DEADLINE.Enrollment ENDS June 1st at 11:59 pm EST.See you inside,

Why enroll today?

Discover how to design, sell, and deliver a profitable live cohort that your audience WILL BUY— step-by-step

With a cohort, you collect revenue before you create anything. This is one of the few high-ticket products that lets you validate and fund your program simultaneously. No build-first risk. No wasted months on something nobody wants.

Cohorts command 5–20x the price of a traditional course because customers are paying for accountability, community, and real-time expert access — not just videos. The same content. A completely different price ceiling.

Cohort programs see between 25-45% completion rates vs. 1-5% for online courses. When students actually complete and succeed, you get testimonials, referrals, and repeat customers. Driving more growth, more customers, and more revenue.

Matt's first cohort made $105,637 from a 4,000-person email list. You don't need 100,000 followers. You need a clear offer and the right system. Craft Your Cohort gives you both.

Delivering a cohort to 50 people or 500 people takes the same time. Once the system is built, you can launch on repeat — same offer, same playbook, compounding results with every cohort.

AI can replicate knowledge. It cannot replicate your energy, accountability, live expertise, or the community you create around your work. That's what cohorts sell — and it's why they're the most defensible product format for any expert right now.

Cohorts require no team, inventory, or expensive tools. With 92% profit margins, a $100K cohort launch means $80K–$90K back to you. No service business or agency model comes close.

Enrollment is CLOSED.
Join our waitlist to be the first to know of our next enrollment window.

Unlock $10,995 in value when you join

1. The Complete Craft Your Cohort System ($2,999 Value)

These aren't pre-recorded videos. Each session is live, interactive, and built around execution — so you leave with real assets, not just notes. You'll design your offer, write your sales page, build your email sequence, and plan your webinar during the 3 weeks — with direct feedback on everything you build.

2. 50+ Templates and Swipe Files ($1,000 Value)

You won't just learn the system — you'll get the actual files. Sales page copy, email sequences, webinar decks, and marketing templates from Matt's $2.5M+ in cohort launches. Copy and paste directly into your business.

Plus, the Cohort Sales Page Swipe File (10+ real examples) and the Cohort Marketing Email Swipe File (25+ real launch emails) — so you never stare at a blank page.

3. AI Tools - Skills and Prompts ($1,500 Value)

We've built a suite of custom Claude skills and prompts trained on Matt's exact frameworks — so you can generate your sales page copy, launch email sequence, webinar outline, and social posts in minutes, not days.

4. An Immersive Community of 1,500+ Newsletter Operators, Founders, and Creators ($1,000 Value)

The best part of what you'll unlock is our community.Nowhere else on the internet will you find a group of people from every country, demographic, time zone, background, interest, age, and perspective, all with the same goal – to build a massive media business.Our community is an amazing place to meet new friends, mentors, cross-promotions, and business partners.

5. Coaching, Feedback, and Support From Matt and Other Students ($2,000 Value)

We’re here to answer all of your questions, hold you accountable, and ensure you’re properly executing the system so you can attract more subscribers and customers.After each live session, Matt spends at least 30 minutes on group coaching and Q&A . And Matt is active in our online community every day, answering questions and sharing feedback.
Whether you’re stuck on growth, monetization, or strategy, you’ll get the clarity and direction you need to keep making progress towards your goals.

6. Bonus Recordings — New Media Summit 2025 & 2026, Audience Camp ($2495 Value)

Get full access to all the session recordings from our flagship event: New Media Summit 2026 (and Newsletter Marketing Summit 2025)These recordings feature top media operators breaking down the exact tactics they’ve used to grow, monetize, and scale newsletters to 6, 7, and even 8 figures.Plus, you'll get access to recordings from our private mastermind, Audience Camp. As well as bonus curriculum: Beehiiv 101 and Email List Growth Masterclass.

7-day “no questions asked” money-back guarantee

If you are unsatisfied with the program for any reason within 7 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited.There’s no hassle. No questions asked. If it's not for you, you can get a refund.The 7-day period STARTS on the first day of the Cohort, Tuesday June 2nd. Take the first 3 sessions before you decide.

Frequently Asked Questions

Who is this for?

This is for founders, experts, creators, and newsletter operators who want to turn their knowledge into a high-ticket, high-margin live cohort. If you've never run a cohort before — that's fine. We build it together during the program.

What's the time commitment?

Plan on 2–3 hours per week for live sessions, plus 2-3 hours to complete Growth Work assignments (~4–6 hours per week for 3 weeks).

How long do I have access to the course materials?

You will have access to the course materials FOREVER.

Do I need a large audience?

No — but it helps. Matt launched his first cohort to a 4,000-person email list and made $105,637 in 30 days. We also teach you how to grow your waitlist during the program, even if you're starting small. We recommend having a total audience of at least 1,000 people and 500 people on your email list.But if your audience is smaller, you can still get value from this by learning the monetization system you will use as your audience grows.

Do I need an existing course or product?

No. You'll design your cohort offer from scratch in Session 1.

What topic should I build my cohort around?

If you have an audience or email list — even a small one — you already have a cohort topic. We'll help you find it and sharpen it in Session 1.

Will this work for my niche?

Yes. Cohorts work across every niche — B2B, creator education, health and wellness, local business, finance, copywriting, and more. The framework is the same. The offer is yours.

Is there a payment plan?

Yes — You can break up your payment into 3 monthly installments.

What's the refund policy?

7-day "no questions asked" money-back guarantee, excluding a 10% refund fee. The refund window starts on the first day of the cohort, June 2nd. You can attend the first 3 sessions before the window closes.

What's the difference between this and Write, Grow, Sell?

Write, Grow, Sell teaches you how to build a profitable newsletter from scratch. Craft Your Cohort teaches you how to design, sell, and deliver a live cohort — the product format that generated $2.5M+ for Matt. If you want to monetize your expertise with a high-ticket live program, this is it.

Can I order multiple seats for my team or co-founder?

Yes, we have discount rates for teams of 3 or more. Email [email protected] to get group pricing.

What if I have more questions?

Send me an email at [email protected]. We'll get back to you soon.